ZAMBEZI Magic, a new DSTV entertainment channel tailored for Southern Africa audiences, has called on local producers and artistes to submit their videos for air play.
BY ARTS REPORTER
The development has come at a time when there were complaints that the channel was biased towards South Africa.
The channel’s head, Addiel Dzinoreva said they were “keen and eager” to get music videos from Zimbabwe.
“Quality is important for us but story is more important. We understand the challenges and we are going to be patient with producers. Producers must be patient,” Dzinoreva said.
He said all voices from the Sadc region will be captured and heard despite the competition although he urged local musicians to ensure that their publishers were registered for royalties with South African companies.
“We do not pay to play music videos to individual artists. We deal with royalty collecting bodies such as RISA and SAMRO in SA. So if you are a musician make sure your publishers register your music with the respective bodies,” he said.
“The content we have received from Zimbabwe is a tale of two extremes, very high standard of production and extremely poor standards. In both cases, the most common problem is incomplete stuff,” he said.
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Zambezi Magic was launched early this month and can be viewed on DSTV’s channel 160.
