THE Zimbabwe Fashion Week UK show has rebranded to ‘Zimbabwe Fashion Showcase’ to reflect the year-round activities of professional designers following a successful inaugural show recently held in Birmingham.
BY ARTS REPORTER
This new development comes after the initial show sparked off collaborations and potential new business projects for the nine designers who took part in the showcase.
“This event is no longer just a one-off show every year. Designers, models and Zimbabwean creatives are coming together and need a regular forum to exchange ideas, share expertise and get new collaborations rolling to really capitalise on the show,” Zimbabwe Fashion Week founder, Chiedza Ziyambe said.
“From now on, Zimbabwe Fashion Showcase will let everyone know this is a year round network and series of events.”
The Zimbabwe Fashion Showcase will ensure that designers no longer work in complete isolation from each other, with the support of a professional network so as to boost the market and enhance recognition globally.
“I really do believe that the Zimbabwe Fashion Showcase will bring the design and fashion community together,” she said.
“The demand for African style in the UK and beyond is not keeping up with supply. The Showcase is about giving everyone — buyers and designers — the chance to really express their personal style.”
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The gap in the market for African fashion is reportedly starting to be coloured by some of the Birmingham fashion event’s participants, including New Yorker, Farai Simoyi, Martha Kuuya-Seidu, Jean Huni, Unique Sibanda, Vongai Ruzive, Julia Makombe, Lourine Ncube and Laura Nyahuye.
