Mobile operator Telecel Zimbabwe says it will launch three value-packed promotions as it moves to gain a foothold in the highly competitive industry.
BY BUSINESS REPORTER
The promotions would be on its prepaid platform, Telecel Go.
The three campaigns Night Chat, 073 4 Free Weekend, and Super Voice Bundles are set to give pre-paid subscribers increased airtime for Telecel-to-Telecel voice calls, the company said.
The Night Chat promotion will allow subscribers who purchase 50 cents worth of airtime to make free Telecel-to-Telecel calls from 10pm on the day they recharge until 5am the next morning. To subscribe to this promotion, customers need to dial *156#.
The 073 4 Free Weekend promotion is a recharge-based promotion that will allow subscribers who recharge with a cumulative total of $4 or more between Monday and Friday to enjoy free Telecel-to-Telecel calls that weekend from Saturday at 10pm until Sunday the next day at midnight.
The Super Voice Bundles offer is an on-net voice call promotion that will allow Telecel Go pre-paid subscribers to buy two voice bundles for $1 or $2 which will give them 60 minutes and 200 minutes respectively.
Telecel chief commercial officer Nkosinathi Ncube said the three promotions were part of Telecel’s continued efforts to make mobile services and products affordable and widely available to the majority of Zimbabweans at a time when things were generally very tough for most people.
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“These three promotions are all in line with Telecel’s brand identity as the mobile company that offers the best value for money to its customers.
“Telecel’s decision to offer more value through these promotions to our hard-pressed customers is part of a wider price leadership strategy which is aimed at ensuring our customers can enjoy affordable mobile services and products,” Ncube said.
The launch of the three new promotions came on the back of a recent announcement by the mobile company that it had paid its June licence instalment in line with an agreement between Telecel and the Postal and Telecommunications Regulatory Authority of Zimbabwe.
