VP Mphoko blasts exploitative promoters

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Phelekezela Mphoko

VICE-PRESIDENT Phelekezela Mphoko has taken a swipe at arts promoters who always get away with the lion’s share, leaving artistes wallowing in poverty.

BY NUNURAI JENA

Speaking at the launch of this year’s Culture Week at Nemakonde High School in Chinhoyi on Saturday, Mphoko also urged artistes to treat arts as a business not only as a source of entertainment.

“Let us desist from the tendency of manipulating artistes,” he said.

Mphoko appealed to the private sector to continue supporting artistes.

Mphoko said cultural entrepreneurship denotes the generation of revenue through cultural activities.

“It is high time there be a shift regarding arts and culture only as a source of entertainment, but critically as a profession that is contributing to gross domestic product and fulfilling demands in our country’s economic blueprint that aims to eradicate poverty through promoting entrepreneurship in the arts and culture,” said Mphoko.

He urged artistes to engage in business and have the willingness to risk a lot in order to make money.

Mphoko took a swipe at arts promoters for rushing to fill their pockets and leaving artistes impoverished.

Culture Week will be commemorated from May 16 to 23 under the theme Celebrating Arts and Cultural Entrepreneurship.

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