HomeBusinessFrench lubricant firm sets up shop in Zim

French lubricant firm sets up shop in Zim

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The influx of motor vehicles in Zimbabwe has prompted a French lubricant company to set up a distributing company in the country, an official has said.

BY FIDELITY MHLANGA

Motul, a renowned French-based automotive lubricant manufacturer, has opened MOTECH Africa to distribute high-tech engine lubricants for motor vehicles, industrial and mining projects.

MOTECH Africa director Francois Molife on Tuesday said it was essential to set up an alternative lubricant company to cater for the ballooning number of vehicles in the country.

“There has been an increase in the number of imported cars from Japan. We think we can’t have a market dominated by two players. We are bringing a tried and tested brand that allows people to have longevity in their vehicles and industrial machinery,” he said.

Molife said Castro and Fuchs were the dominant lubricant suppliers in the country.

The company specialises in the formulation, production and distribution of high-tech engine lubricants, including products for passenger cars, trucks, motorcycles and marine engines.

MOTECH Africa is the authorised distributor of French manufactured Motul products in Zimbabwe.

Molife said his company has invested close to a million dollars in the business and was upbeat to open its own branches in Bulawayo, Masvingo and Mutare during the second quarter of next year.

He said at the moment the company seeks to establish a robust presence through stockists across the country.

Motul’s business manager for southern Africa Steven Lurie said technical, marketing support as well as development training will be offered to the distributing company.

French ambassador to Zimbabwe, Laurent Delahousse said Motul’s presence in Zimbabwe signalled that French companies have confidence in the Zimbabwean market.

“There are definitely more companies that are interested in investing in Zimbabwe after the business delegation that visited the country two months ago.”

Motul was established in 1853. Over the years, it has gained experience as an official partner of many racing teams and manufacturers, and contributes with them to further technological development in motorsport.

Steven Lurie, Motul’s Business Development Manager for southern Africa said his company was upbeat and confident that the Zimbabwean market will respond positively to the offered products.

“As part of our ongoing growth in Africa, especially Southern and East Africa, we are very pleased to now have MOTECH Africa as our distributor in Zimbabwe. We are sure that Zimbabweans will find the quality of our products and service to be among the best they have experienced. MOTECH Africa has a great team in place with a very aggressive strategy for the Zimbabwean market, and we are looking forward to them making great strides here,” Lurie said.

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