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Edmark opens branch in Zim

Business
Edmark Group of Companies, a multi-million dollar Malaysian company with a market presence in over 25 countries around the world, officially opened a branch in Harare at a colourful ceremony at the weekend

Edmark Group of Companies, a multi-million dollar Malaysian company with a market presence in over 25 countries around the world, officially opened a branch in Harare at a colourful ceremony at the weekend attended by hundreds of people involved in multi-level marketing of its various products.

by Ropafadzo Mapimhidze

From manufacturing, exporting, distribution, and soon to real estate development, Edmark started as Ever Dynamic Marketing in 1984, and it is from this name that the word EDMARK was conceived, with the letter “D” in red colour to represent its “perpetual dynamism”.

It was through the vision of its founder, chairman and chief executive officer Sam Low Ban Chai that Edmark became one of the world’s successful brands and a company known for synergising dynamic business principles with spiritual foundations.

The early successes brought about by the said companies have been magnified many times over because of the phenomenal growth of its multi-level marketing arm — Edmark Philippines and Edmark International.

The company boasts itself as the only multi-level marketing company in the Philippines with its own six-storey building worth $8M in the middle of Quezon City’s business hub.

To date, Edmark’s multi-level marketing business caters to its distributors through its extensive number of branches and 22 franchise centres across the Philippines.

In 2004, the company’s multi-level marketing arm ventured into international expansion starting off with its first branch in downtown Dubai, United Arab Emirates. In 2008, Edmark brought the MLM business to Accra, Ghana in Africa. Nigeria followed suit on the following year and that accelerated the company’s expansion to neighboring African countries.

There are a total 16 Edmark branches in Africa including the ones in Kumasi, Ghana; Abidjan, Cote d’Ivoire; Nairobi, Kenya; Lome, Togo; Khartoum, Sudan; Kampala, Uganda; Ouagadougou, Burkina Faso; Addis Ababa, Ethiopia, two branches in Cameroon (Yaoundé and Douala); and five branches in Nigeria (Lagos, Abuja, Port Harcourt, Onitsha, and Kano).

With the support of over 300 000 active distributors worldwide, Edmark will not only market healthy living products, but it will also venture into real estate development, thus the establishment of its newest company Edmark City. Edmark City is set to carve out an upscale high-rise and residential-commercial clusters.

Speaking at the official opening of their offices in central business district of the capital, the CEO said: “This growth spurt encouraged the company to bring the MLM business to its very home country by opening branches in Selangor and Kota Kinabalu in Malaysia recently. Edmark is also geared to open soon in Tanzania and South Africa. Edmark International has since it was established provided equal opportunities, right training, and an empowering environment for everyone.”

General manager and crown manager for the Zimbabwe office, Hama Blessing Chesa, said in an interview that some of the popular products being marketed include Shake Off Phyto Fibre which is a detox and cleansing product.

“It is the fastest and convenient way of eliminating congested waste matter from the body that also prevents constipation and colon cancer,” Chesa said.

Other products include MRT (Meal Replacement Therapy) – Fat Burning which is safe, effective and fast results in reducing obesity. Burns fats and contains a complete range of vitamins, nutrients and amino acids.

Splina Liquid Chlophyll is yet one of the leading products which are popular with marketers which help balance acids, nutrients and amino acids.

Scores and scores of people gave testimonies of how the product Shake Off Phyto Fibre had shed off their weight saving them from serious chronic diseases such as hypertension and diabetes.

“I lost 29 kilogrammes in four months from 89 to 60 kilogrammes. This is an amazing product. I have seen people walk after years of strokes and also given birth after years of bareness after taking some of these products. They are the best,” said one marketer at the official opening.