ZIMTRADE will this month launch its reviewed and rebranded export capacity building programme dubbed Marketing and Branding for International Competiveness (MBIC) in Mutare to develop and enhance export skills for small-and-medium enterprises.
BY OUR STAFF
The event will take place between March 25 and 27 in the eastern border city.
In a statement, ZimTrade said MBIC, formerly known as Export Marketing Training Programme, was reviewed in line with international best practice with the assistance of the International Trade Centre.
“The programme is aimed at developing and enhancing export skills of SMEs and established companies. The training is focused and impact oriented and covers three key export competitiveness drivers for enterprises, identifying target markets, organising market readiness, response and, connecting to buyers for business transactions,” ZimTrade said.
The training programme would also cover foundation in export marketing, identifying market opportunities, marketing strategy and planning, optimising value creation and retention the use of brands, certification marks and other differentiators for value adding as well as export documentation.
ZimTrade in collaboration with the Indian Institute of Foreign Trade (IIFT) this month will also host the Executive Development Programme on International Trade in Bulawayo aimed at capacitating companies in order to develop and enhance their exporting skills.
According to the ZimTrade, this development follows the successful hosting of a similar event in Harare last November.
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Some of the courses to be covered are identifying and evaluating export markets, productivity enhancement techniques, enhancing the competitiveness of SMEs, global supply chain management, as well as rules of packaging, labelling and marketing in international markets.
The IIFT is an institution mandated by the government of India to conduct customised capacity building programmes on international business in Africa and this initiative was a result of the India-Africa Summit held in 2008 where it was agreed to implement programmes aimed at accelerating economic growth of African countries through increased and competitive participation in international trade.
