HomeSportStandard Chartered launches ‘Road to Anfield’ campaign

Standard Chartered launches ‘Road to Anfield’ campaign


STANDARD Chartered Bank Zimbabwe last night launched its Road to Anfield campaign at a client cocktail held at Standard Chartered Bank Sports Club in the capital.


The “Standard Chartered Trophy — Road to Anfield 2015” is an international five-aside football tournament that provides local markets with a platform from which to actively engage football fans and also help them donate to charity in order to develop football.

It is hinged on the bank’s Liverpool FC sponsorship and is an opportunity for Standard Chartered to reinforce its partnership with Liverpool FC and generate direct benefits to the businesses.

This is the fourth year of the Standard Chartered Trophy.

There will be 24 teams for the Zimbabwe Chapter of the Liverpool tournament which includes staff, corporate bodies and clients.

The tournament will take place on February 28.

A regional tournament with the winning teams from Zimbabwe, Zambia and Botswana will be held in Lusaka.

The winner will represent Southern Africa in Anfield, where a total of 10 teams from across the Standard Chartered Group will tussle it out for the trophy.

While addressing guests at the launch, Standard Chartered Bank chief executive officer Ralph Watungwa said that Liverpool FC was one of the world’s best known football clubs and Standard Chartered was proud to be associated with it.

“The Standard Chartered Trophy (SC Trophy) is hinged on the Bank’s Liverpool FC sponsorship. While it has been running in various Standard Chartered markets for more than three years and has grown very popular, it is the first time it is being held in Zimbabwe.

“We are, therefore, very excited to host this fun-filled interactive campaign for the first time in Zimbabwe for our stakeholders.

“The campaign received an accolade in May 2014 when it was awarded, ‘Best International Marketing Campaign’ by BT Sports Industry Awards — considered to be a pinnacle award within the sports marketing industry. This affirms the type of campaign we are launching today,” Watungwa said.

Standard Chartered Bank Zimbabwe head for retail clients Harton Maliki thanked clients for the support towards sports and to football in particular.
“We are delighted by this initiative that will work towards promoting the game of football in Zimbabwe. This truly testifies the tag line of Standard Chartered which is: Here for good, and will inspire and motivate the youth and all those that have a passion for the game.” Maliki said.

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