TALENTED actor and poet Tendai Maduwa was recently made the brand ambassador of Dunamis fashion label in Harare and an official show to mark the appointment is scheduled to take place in April.
Situated at a hotel in Harare, the fashion house is owned by local designers Mark Chapfudza, Moses Chapfudza and Simbarashe Ndanga.
Dunamis Bespoq Kouture is for people who appreciate and value style and craftsmanship and they specialise mostly on made-to-measure suits for both sexes and all ages.
“Our stuff is high-end quality hence the pricing and most of the garments available at any time are limited editions,” Maduwa said.
He said being the label’s brand ambassador made him feel honoured especially the fact that the brand is wholly owned by Zimbabwe’s own local designers.
Maduwa said if the offer for him to be brand ambassador was from any foreign designers, he would have probably rejected it because he was of the belief that it was high time people learnt to appreciate what they had and get used to it.
“Last year I attended the Best Dressed Man of the Year Awards in South Africa and I felt so bad to be dressed by Quiteria and Goarge from South Africa as I thought so much of my homeland,” he said.
He added that he wished local designers could stand up to compete with other top labels such as Paul Smith, Sean John, Fubu, Adidas and Dolce and Gabbana among others.
Maduwa said this however was the beginning of greater things for the fashion industry in Zimbabwe.
“I wasn’t a fashionista myself although I am always neatly dressed and presentable, but because of such an honour I have to work hard and make sure the brand goes international,” he said.
Maduwa said the team was tirelessly preparing for the
official launch which would be a red carpet event at which they expected a full turnout from fashion lovers.
He said as the ambassador he would be dressed by the label and escorted on stage and his promise to Zimbabweans was to look out and expect new designs coming every day.
Maduwa said they were also challenging boutique owners, fashion shops and all those into cross-border trading to start selling locally-made outfits from designers such as Dunamis,
instead of travelling far to get them as this would help to boost the economy.
Dunamis owners have been designing since they were at a tender age and Mark could at that time design using basic needles and scissors.