LOCAL fashion company TIR Fashion House continues to strike gold after an invitation to showcase their designs in an Off-Schedule Show in conjunction with the acclaimed London Fashion Week scheduled for September 12 in the United Kingdom.
The invitation from UK designers, Yes Fashion, comes hard on the heels of their recent participation at the Africa Fashion Week London (AFWL) 2014 fashion show held at the West Hall Olympia in Kensington, London, early this month.
TIR Fashion House assistant designer Amanda Musonza said they were happy with the opportunities to showcase their designs abroad.
“As TIR Fashion House we are happy that we are flying the national flag high, exhibiting our designs among great designers across the world and it is a great honour to participate at such an acclaimed fashion show,” Musonza said.
She said TIR Fashion House brand was established to provide charming African designs at affordable prices.
“Our designs are unique against the backdrop of low quality clothing and expensive brands flooding African markets from overseas. TIR Fashion House aims to expand into the rest of Southern Africa and Europe providing access to quality, unique, fashionable African wear to fashionistas worldwide as we aspire to be a worldwide brand,” Musonza said.
She said their company created unique designs using the Ankara fabric predominantly found in Western Africa.
The designs are chic, trendy and often elaborately finished with embroidery, beads and lace.
Early this month at the AFWL 2014 fashion show they showcased their summer 2014 collection which included the signature sequencing and beading designs.
“The fashion show displayed a dynamic array of the African fashion industry with major trends being that fused from beading to crystals on fabrics that came in a variety of textures and patterns with a magnanimous use of uneven hem lines,” Musonza said.
At the fashion week, TIR Fashion House received the Emerging Designer of the Year award from Adaeze Yobo who is the celebrity ambassador for the event.
“AFWL fashion show has created a platform for African inspired designers like us to showcase our designs and thus promoting and putting us as a brand and Zimbabwe on the map,” Musonza said.
TIR Fashion House which is owned by UK-born businesswoman-cum-fashion designer Danielle Allen was launched in the capital last year.
Allen lived in Zimbabwe for most of her teenage years before moving to London where she attained a hospitality management degree. She is a former Nollywood actress who decided to open a fashion store in the country, a legacy to the memory of her late Zimbabwean mother, Tendai Irene Razemba.