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Mandiwanzira hails Internet marketing for artists

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MEDIA, Information and Broadcasting Services deputy minister Supa Mandiwanzira has hailed Zimbabwean artistes that are embracing Internet marketing.

MEDIA, Information and Broadcasting Services deputy minister Supa Mandiwanzira has hailed Zimbabwean artistes that are embracing Internet marketing.

ANDREW MOYO

Mandiwanzira was speaking at the launch of Collen Magobeya’s Zimartists website on Tuesday at the Book Café in Harare. He said platforms like the Zimartists website would aid in putting local artistes in touch with the world.

The deputy minister cited some of the most popular international acts such as Justin Beiber whose talent was seen on the Internet which catapulted him to stardom.

“We have examples today of many global icons that have made their names through the internet and have become stars in their own right but were discovered through YouTube, Facebook and other social platforms,” Mandiwanzira said.

He went on to applaud Magobeya for coming up with the idea of the Zimartist website as it would aid local acts in reaching out to the global audience.

“We have a significant audience of Zimbabwean music in the Diaspora and this platform will give them access to know more about our artistes,” he said.

“This is a significant platform and all artistes must take it very seriously because if you are uploaded there, it becomes a window for promoters in other countries to take note of your talent.”

He said that it was important for developers to come up with websites that sold local music online so as to increase accessibility and curb piracy.

The Zimartists website is an Internet platform that promotes emerging and intermediate Zimbabwean musical acts by uploading filmed content of interviews and stage performances.

In an interview with NewsDay, the brains behind the project, Magobeya, said the project had so far profiled 20 artistes and hoped to work with more in the near future.

“So far, we have started with music, but in the future, we would also like to add poets, sculptures and all other forms of art,” Magobeya said.