SEOUL — Samsung Electronics earned less than even the most conservative analyst forecast in October-December after handing out an estimated $1 billion in bonuses to mark 20 years since its chairman set it on the road to becoming a global behemoth.
The world’s largest smartphone maker has splashed out on its employees from a cash pile of around $50 billion just two months after increasing its dividend yield far less than many investors had expected.
Fourth-quarter operating profit was likely 8,3 trillion won ($7,79 billion), down 6% on year and 18% from a record third quarter, Samsung Electronics Co Ltd said yesterday before a final reading on January 24.
The figure was pulled down by bonuses given to employees high and low commemorating Chairman Lee Kun-hee’s “New Management” strategy which analysts put at 300 billion to 700 billion won.
The profit would be less than the most bearish forecast among 23 analysts polled by Reuters of 8,8 trillion won, and would be the lowest since the 8,1 trillion won of July-September 2012.
Samsung shares traded unchanged at 1 307 million won after the announcement, versus a 0,3% gain in the wider market.
“Samsung’s special incentive payments to employees including domestic and overseas units appear to have been much larger than the market expected; marketing costs of its mobile business might have also been larger,” Shinhan Investment analyst Kim Young-chan said.
Lee, who took over Samsung Group in 1987 from his founder-father, in 1993 ordered lieutenants to “change everything except your wife and children” to transform Samsung Electronics from a mid-tier television set manufacturer into a global technology leader.
It has since overtaken Sony Corp in TVs, Nokia Oyj in mobile phones and Apple Inc in smartphones.
Lee, who turns 72 this week, set the agenda for the future in his New Year speech by stressing the need to drop a hardware-centric culture and adopt new ways of thinking to drive innovation.
Fourth-quarter earnings were also likely affected by Samsung’s flagship Galaxy S and Note smartphones losing out somewhat to Apple in the United States and Japan during the year-end holiday season.
Apple is also widely expected to sell smartphones with larger screens come autumn when it traditionally announces products, neutralising a selling point that Samsung has enjoyed since introducing its Galaxy Note in late 2011.
Samsung shares have been pummeled in recent weeks by 22 analysts downgrading fourth-quarter earnings estimates over the past 30 days.
The shares, worth $190 billion, fell 10% over the past fortnight to a 4-month low last week, wiping off market value to the tune of $19 billion — equal to the total value of shares of Sony.