HOUSEHOLD furniture manufacturer and retail company TN Harlequin Luxaire Limited has embarked on a recruitment drive to enrol agents that distribute its products countrywide.
In an interview with NewsDay Business, TN Harlequin chief executive officer Tawanda Nyambirai said to date,
1 172 people have shown interest and were going through the vetting process in different cities countrywide.
Nyambirai said this exercise was done to leverage on a sector that already had customers.
“This is a common trend that is emerging now. Manufacturers, in particular, are now resorting to the use of small and medium enterprises to distribute their products,” Nyambirai said.
“I think manufacturers have realised that it’s not necessary for them to be building shops all over, but what they need to do is to leverage on the informal sector because our economy is largely informal.”
He said the company was looking for agents to sell furniture and would soon launch another agents’ structure that would cover confectionary products, including bread.
With this exercise, he said, the company did not need to invest in construction of supermarkets, but would leverage on a section that already has a target market.
TN Harlequin Luxaire Limited has fast food outlets, customer’s grocery on credit and TN Harlequin Luxaire furniture.
The company had ventured into several other business entities, thereby diverting from its core business of banking and had delisted from the ZSE following an approval by shareholders.