GULLANE — Tiger Woods has signed a new contract with Nike a year before his previous deal was to run out.
Reuters
The 37-year-old golfer lost a number of sponsors during a time of personal issues three years ago but the sports giants continued to keep faith in the American.
Nike have now shown their feelings on the 14-time major winner by offering him a new lucrative contract ahead of this week’s Open Championship at Muirfield.
“We’re comfortable with where we ended up and the career trajectory that Tiger will be on with Nike,” Steinberg told ESPN.com. “I’m thrilled we were able to complete this deal.”
Cindy Davis, president of Nike Golf, expressed how he’s still one of the world’s leading athletes despite not winning a major for five years.
“We are thrilled to continue our partnership with Tiger,” she said. “He is one of Nike’s most iconic athletes and has played an integral part in Nike Golf’s growth since the very beginning.
“We look forward to sharing many more of the exciting awe-inspiring sport moments that Tiger is known to create in golf.
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“At the same time, we will continue to utilise his insights to develop the most innovative products that support golfers reaching their full potential.”
It’s a boost for Nike considering their recent struggles with Rory McIlroy who pulled out of the Honda Classic earlier this year and announced that his Nike driver was a problem.
