A UNIT of conglomerate Innscor Africa Holdings will today commission a $16 million bread-making plant as the company seeks to increase output as well as grow market share, the company has announced.
Report by Tarisai Mandizha
Speaking during a tour of the new bread-making plant in Harare on Tuesday, organised by Imara Capital Zimbabwe, Baker’s Inn general manager Ketan Patel said the new plant will increase daily output at its Graniteside and Lytton factories to 400 000 loaves.
He also said the company has plans to roll out more outlets in Zimbabwe as production had increased. Baker’s Inn, according to Patel, has a market share of 40%. This comes at a time when small players in the sector have closed due to cash flow constraints.
“The new facility can take up to eight lines and has a maximum capacity to produce 640 000 loaves a day,” said Patel.
Patel said Baker’s Inn moved to the new site in Granitesite six months ago and within the facility there are eight boreholes and backup generators to mitigate water and power challenges in Zimbabwe.
He said currently, the country’s power utilty, Zesa, has capacity to meet 72% of the company’s energy requirements, thereby making them rely on generators to meet the deficit.
“The key to profitability is to ensure that each loaf conforms to a certain weight and our loaf of bread weighs 800 grammes,” he said.
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He said the group also has plans to commission a pie-making plant in September which has the capacity to produce 80 000 pies daily from the current 12 000 pies per day.
