HomeSportRugbyDelta re-affirms rugby sponsorship

Delta re-affirms rugby sponsorship

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THE 2013 Lion Lager National Rugby League (NRL) was launched yesterday with the main sponsors Delta Beverages reaffirming their commitment to backing the eight-team top flight rugby league.

DANIEL NHAKANISO

The National Rugby League signed a three-year sponsorship deal with Delta Beverages through their Lion Lager brand in 2011 which will see the sponsorship deal ending after the end of the season.

However, Delta Beverages marketing executive Patricia Murambinda said they would be in discussions with the league’s leadership before the end of the season with the aim of renewing the marriage.

“Delta Beverages, through brand Lion, has enjoyed a long standing relationship with the NRL, through our sponsorship of rugby in Zimbabwe for over 15 years. Yes, our contract with the National Rugby League is coming to an end at the end of this season. We are in talks with the league’s leadership and we will be discussing the way forward and we will be in touch before the end of the first half of the season to announce the roadmap that we will be taking in the years to come,” she said.

The total sponsorship for this season is worth $150 000 which covers branded playing kits, administrative costs and prize money for the teams. Focusing on the upcoming season, Murambinda said all was set for the start of an exciting season starting next weekend.

“2013 will be an exciting season for all, with various activities lined up to better our game in Zimbabwe and beyond. This year we promise more action and excitement for the rugby fans all around the country and we will inspire and encourage our rugby fans to come, watch and support their favourite local teams in their numbers.

Lion Lager National Rugby League chairman Noddy Kanyangarara said: “As the National Rugby League we congratulate Delta Beverages on the launch of the 2013 Lion Lager National Rugby League.

“Through our association with the Lion Lager brand, this year we will witness the revival of topflight rugby in the mining town of Zvishavane and rugby being played in four cities for the first time in a very long time. The community of Zvishavane is so passionate about rugby and we are proud to be part of this history. McAdam has had a history of hosting some big battles and big teams have fallen at the Zvishavane stadium and this year should not be any different,’ he said.

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