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Introducing Blu-ray


3D TECHNOLOGY has successfully penetrated the Zimbabwean market basing on the popularity of 3D movies in the theaters.

Report by Melissa Mpofu Supplements Reporter

This has greatly upgraded the not-so-up-to-date entertainment industry in the country.

Going to the movies is now a great experience with a lot of great and famous 3D movies, such as The Hobbit and Life of PI showing at the local cinemas. These have made a lot of people interested in 3D movies.

Good news is that the cinema experience can now be taken home as the 3D movies are available on DVD’s as 3D Blu-ray DVDs.

A person can watch these DVD’s conveniently at their home if they have a device with 3D support.

The Blu-ray DVD player is an all-in-one media player which provides excellent 3D playback performance gives
viewers a splendid cinema-like experience.

To enjoy 3D movies at home you will need:
3D HDTV (with 3D glasses)
3D Blu-ray player (PlayStation 3 supports 3D as of September 2010)
3D Blu-ray movies.

What is Blu Ray?
Blu-ray, also known as Blu-ray Disc (BD) is the name of a new optical disc format that is rapidly replacing DVD.
The format was developed to enable recording, rewriting and playback of high-definition video (HD), as well as storing large amounts of data.

The format offers more than five times the storage capacity of traditional DVDs and can hold up to 25GB on a single-layer
disc and 50GB on a dual-layer disc.

Why the name Blu-ray?
The name Blu-ray is derived from the underlying technology, which utilises a blue-violet laser to read and write data. The name is a combination of “Blue” (blue-violet laser) and “Ray” (optical ray).

According to the Blu-ray Disc Association the spelling of “Blu-ray” is not a mistake, the character “e” was intentionally left out so the term could be registered as a trademark.

Why should I upgrade from DVD to Blu-ray?
The simple answer is HDTV. If you have seen an HD video on an HDTV, then you know just how incredibly sharp the picture
is and how vivid the colours are.

In fact, HD offers five times the amount of detail compared to standard-definition (SD).

The problem with today’s DVDs is that they only support SD and do not have the necessary storage capacity to satisfy the needs of HD. That is where Blu-ray comes in, it offers up to 50GB of storage capacity and enables playback, recording and rewriting of HD in all of the HD resolutions including 1080p. The format also supports high-definition audio formats and lossless audio.

In addition to the greater video and audio quality, the extra storage capacity also means there is plenty of room for additional content and special features.

The advanced interactivity combined with the networking features of Blu-ray allows content producers to support new innovative features such as downloading extras, updating content via the web and watching live broadcasts of special events.

Thanks to the greatly enhanced HD video and audio quality as well as the advanced interactivity and networking features, Blu-ray represents a huge leap forward in the DVD viewing experience and offers consumers an unprecedented HD experience.

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