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Telecel fights for market share


TELECEL Zimbabwe says it will continue with its aggressive promotions on the market as it seeks to increase brand visibility and grow its revenue.

By the Business Reporter

Speaking on the sidelines of the grand prize final draw of Telecel’s Mega Promo promotion last Friday, chief executive officer Francis Mawindi said through the various promotions, brand visibility would be enhanced.

“We do an assessment of those promos, but what we have realised is in most cases, these promos are very effective in the sense that they increase our visibility on the market, raise brand equity, by so doing we are able to increase our market share and increase our subscribers,” he said.

“The more subscribers we increase on the market, the more we increase our revenue as well as profitability.

“So promos will continue for as long as we are introducing new products and services. This is a dynamic market and we have to respond to the dictates of the market.

“This particular promo, if you look at the bottomline it has actually increased.”

A total of 156 Samsung Galaxy Y PRO cellphones were given away as daily prizes in the promotion which began in August and ran for 90 days.

The weekly prizes were a Samsung Galaxy S2 and HP 630 laptop.

Twelve of each of these were given away.

Winners of the daily and weekly prizes where announced during the course of the promotion.

In August, Mawindi said the company would invest $70 million countrywide as it continues to expand its infrastructure.

Telecel chief commercial officer, Ashraf Elguindy, said 2012 had been an exciting year for the company as it had rebranded and continued with its commitment to provide customers with more value added products and services.

The company’s customer operations director Zodwa Chinyenze thanked the winners for staying with Telecel through the good and the bad times and said the company was grateful that its subscribers appreciated the value added services and promotions Telecel provides.

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