Fashion designer showcases denim wear

Bulawayo fashion designer Jamain Ncube brought life to the City of Kings’ dormant fashion industry over the weekend by successfully showcasing his ready-to-wear denim collection at Vhomakadzi and Evolve 12 fashion shows.

Report by Sheryleen Masuku Own correspondent

Ncube, who is popularly known as “JJ Rags”, is a Bulawayo-based fashion designer who specialises in denim wear.

Speaking to NewsDay, Ncube hailed the two fashion shows. He said designers lacked exposure to showcase their designs.

“So far these two fashion shows are the best form of action that we have taken as fashion designers in Bulawayo,” said Ncube.

Ncube, who has showcased some of his designs in Botswana, unveiled his best design of the night, a stunning dark denim jumpsuit worn by Shamila Sibanda – a 20-year-old freelance model from Bulawayo – during the Vhomakadzi fashion show held on Saturday evening.

The jumpsuit was made in dark denim fabric paired with a jacket with puff sleeves in satin fabric and it ends with a skinny pair of well decorated jeans. The jumpsuit showed the upcoming designer’s originality, creativity and hard work.

“This jumpsuit can be worn anywhere for both evening and day wear,” said Ncube.

He said some of the major challenges that he faced were lack of funding and access to good quality denim material.

“I find it difficult to get high quality material. So far I have been using local materials, but the best quality is found in South Africa and Botswana. My biggest challenge is funds to go to these places to purchase the material,” added Ncube.

Do you have a coronavirus story? You can email us on: