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Businesses urged to take advantage of social networks


BUSINESSES should take advantage of social networks and developments in the information communication technology industry to grow their business, delegates to the annual conference of the Institute of Chartered Secretaries in Zimbabwe were told.

By Business Reporter

Twenty Third Century Systems chief operating officer Alex Marufu urged delegates to the conference, which ended in Nyanga on Sunday, to view social networks not as interfering with their business, but rather as a tool that can help them broaden their client base.

“We are now living in the age of smart computing, which includes the use of social networks such as Facebook, Twitter and MySpace.

“Businesses should take advantage of the benefits that come with social media and not see them as a hindrance to business,” he said.  Marufu added that developments in the ICT industry should be embraced and fully utilised to enhance business operations and improve productivity.

Gone are the days, he said, when resources such as electronic storage devices had to be physically located at the premises from which a company was operating. This, he said, was the result of cloud computing.

“Cloud computing involves the use of computing resources such as storage devices that can be accessed over a network, typically the Internet.

“This service comes with many benefits, as it takes away the complexity of operating an ICT system as well as minimising the time required to run and manage it,” he said.

Marufu pointed out that most social networking and cloud computing services were available free of charge. Only a few required payment.

He said there were different types of cloud computing services were available. The private cloud, he said, belongs to and is owned by one organisation. A community cloud belonged to and was used by a group of organisations.

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