Econet Wireless yesterday launched a consumer promotion where the mobile phone company is offering cash prizes of over $1 million.
Report by Business Reporter The promotion, which is sponsored by the company’s mobile money transfer service, EcoCash, is dubbed the “EcoCash One Million Dollar, WayaWaya Promotion”.
In a statement, Econet said the promotion had been launched to celebrate the first anniversary of EcoCash that boasts more than 1,7 million registered users.
EcoCash is the second fastest growing mobile money transfer service in the region after M-Pesa launched in Kenya by Safaricom.
“The company could have brought several vehicles as prizes, but we decided instead to give cash to customers, so they can decide what they what to do with their money,” the company said.
“Econet is inspired to change people’s lives and offering a customer $100 000 can help achieve their dreams like buying a house, furnishing their house or even start a meaningful business. To us, this is life changing.”
Econet said the promotion will offer a grand prize of $100 000. To enter the promotion one simply needs to transact using EcoCash.
Unregistered customers qualify the moment they register. During the competition, which runs over the next three months, Econet will give away $100 to 100 customers every day for 100 days.
