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NewsDay

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Lack of funds affects Buy Zimbabwe campaign

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Lack of sufficient funds to promote the production and consumption of local products have emerged as major drawbacks to the “Buy Zimbabwe Campaign”.

Lack of sufficient funds to promote the production and consumption of local products have emerged as major drawbacks to the “Buy Zimbabwe Campaign”.

Report by Byron Jele Business Reporter Buy Zimbabwe is a local campaign launched late last year with the aim to boost job creation by encouraging citizens to purchase products and goods with the Buy Zimbabwe insignia.

  The campaign’s operations manager Alois Burutsa on Tuesday said for the project to succeed, Zimbabwe must follow the example set by the “Proudly South African” campaign.

  Born out of the 1998 Presidential Job Summit, the Proudly South African campaign is driven by the National Economic Development and Labour Council.

  It enjoys the support of the South African Chamber of Business as well as the Congress of South African Trade Unions, one of the most powerful labour forces in the country.

  The Proudly South African logo can now be found on CDs, at shop entrances, on clothing and on food packaging and close to 2 000 member companies now bear the logo.

  “We are not advocating for protectionism, but that citizens as well as the government and the private sector support quality products that are of high standards, with the Standards Association of Zimbabwe stamp,” said Burutsa.

  There are only 30 local campaigns that have endorsed the initiative.

  Burutsa said the country required a policy to guide and help local business.

  He said through a deliberate policy framework, prices of local goods were likely to decline, resulting in the creation of new jobs.