The 24th edition of the OK Grand Challenge Jackpot Promotion was successfully launched at all the retailer’s outlets across the country yesterday.
Customers will be given seven coupons for every $5 they spend in any OK store.
The coupons are for a car draw, residential stand, cash draw, shop easy raffles, lucky dip, horse forecaster and tote bet.
The promotion, which is being run under the theme “Shop, Gallop and Win”, will run for seven weeks and the final draw will be held at the Borrowdale Racecourse on June 2.
Twenty-five vehicles and 14 prime location residential stands, among other prizes, will be given away on the day.
Speaking at the launch in Harare, OK Zimbabwe Limited marketing manager Chipo Mashingaidze said they were excited about this year’s edition as it signified the indelible impact the promotion had left on the market.
“In 2011, we saw what we thought was the biggest event with 11 vehicles and thousands of dollars worth of prizes throughout the campaign,”she said.
“This year, because of the confidence our supplier partners have in the promotion, it has outdone itself.”
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Mashingaidze said they were expecting more people to attend the final draw than the 23 000 who attended last year.
“The cars have been increased with addition of 25 Ford Rangers because of the increased interest from the Extra-Mile partnership from our suppliers.
“Also new players including Crystal Candy, Datlabs, MedTech, and Shoppers’ Choice have offered us prime location residential stands in Crow Hill for the first time making it possible for us to move from just 10 stands to 14,” she said.
She added: “Brands which support the promotion have also increased from 95 last year to 125 this year showing the growth of the OK Grand Challenge promotion.”
