Nestlé to grow Zim market

Nesté Equatorial African region head, Pierre Trouilhat, says the company’s Zimbabwean market has been growing in the past three years and is among the top on the continent.

Trouilhat said according to the turnover of 2011, the country was number three in the company’s core business, while on nutrition it was number two after Angola.

“Although the turnover of Nestlé Zimbabwe is still small, in the past two years the country has shown positive growth,” he said.

“For us it’s a market we are developing again which came out of stagnation during the Zimbabwe dollar era.”

He said it was against this background the company had found it prudent to invest in the country.

The company plans to invest $14 million on both commercial and small-scale dairy farming in the next seven years.

It would bring cattle from source markets to boost the national herd as well as assist farmers in creating wealth.

The company is conducting the same project in India whereby 50 000 women are into cattle and buffalo dairy production under the Village Women Dairy Development Programme.

The women in India produce 15 milllion litres of milk per day. They come from three different villages in India, Nestlé India culture executive Aman Bajaj Sood said.

She said the project started in December 2003 and has been growing since.

“The women look for the cattle and buffalos on their own and what Nestlé does is to offer them technical assistance,” Sood said.

“From the total number, 80% of these farmers are small-scale farmers with two cows per household and can produce 50 litres of milk per day.”

Nestlé Zimbabwe has so far distributed 346 cows in the country under the project for both small and large-scale dairy farming.

The company’s managing director Kumbirayi Katsande early this year said the revival would ensure the country has more dairy cows.

The national milk output is projected to increase to 25 million litres annually in the next seven years from the current 3,5 million.

Nesté Equatorial African region head, Pierre Trouilhat, says the company’s Zimbabwean market has been growing in the past three years and is among the top on the continent.

Trouilhat said according to the turnover of 2011, the country was number three in the company’s core business, while on nutrition it was number two after Angola.

“Although the turnover of Nestlé Zimbabwe is still small, in the past two years the country has shown positive growth,” he said.

“For us it’s a market we are developing again which came out of stagnation during the Zimbabwe dollar era.”

He said it was against this background the company had found it prudent to invest in the country.

The company plans to invest $14 million on both commercial and small-scale dairy farming in the next seven years.

It would bring cattle from source markets to boost the national herd as well as assist farmers in creating wealth.

The company is conducting the same project in India whereby 50 000 women are into cattle and buffalo dairy production under the Village Women Dairy Development Programme.

The women in India produce 15 milllion litres of milk per day. They come from three different villages in India, Nestlé India culture executive Aman Bajaj Sood said.

She said the project started in December 2003 and has been growing since.

“The women look for the cattle and buffalos on their own and what Nestlé does is to offer them technical assistance,” Sood said.

“From the total number, 80% of these farmers are small-scale farmers with two cows per household and can produce 50 litres of milk per day.”

Nestlé Zimbabwe has so far distributed 346 cows in the country under the project for both small and large-scale dairy farming.

The company’s managing director Kumbirayi Katsande early this year said the revival would ensure the country has more dairy cows.

The national milk output is projected to increase to 25 million litres annually in the next seven years from the current 3,5 million.

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