Sony Gulf FZE, the regional headquarters for Sony Corporation, Japan, on Wednesday launched the first, exclusive Sony Store in Zimbabwe and a strategic alliance with Innscor group’s TV Sales & Home brand.
Located at the corner of Samora Machel Avenue and Second Street, the Sony Store will provide customers with a unique destination to explore the complete Sony experience, an enhanced shopping experience and efficient after-sales service apart from a brand new design and concept.
This new set-up was inaugurated by Sony Gulf general manager (sales and marketing) Hiroshi Kikuchi, Dinakaran Munaswamy, deputy general manager (area sales and marketing) Sony Gulf and Sean Gorringe (Innscor group).
Speaking at the launch of the new showroom, Kikuchi said: “This Sony Store will showcase all our latest products and technologies and also provide an opportunity for entertainment content such as movies, music and games to be demonstrated and experienced.
“Some of Sony’s latest technologies and products that are showcased in the Middle East and Africa for the first time include 3D-enabled Handycam, the Handycam PJ10 which features a built-in projector and the latest line-up of 3D-enabled Sony Internet TVs.”
The state-of-the-art Sony Centre will house the latest and extensive range of Sony consumer electronics products including the complete range of 3D and Internet-enabled products.
This development signifies Sony’s expansion strategy to further enhance its position as the leader in consumer electronics in the African region.
Gorringe said: “The Innscor group is proud to partner with Sony to present the first new Sony Store in the region. Through this state-of-the-art, signature store we hope to engage our customers with a fascinating experience of Sony’s innovation.”
Sony has been constantly evolving, investing approximately $5 billion towards research and development, to ensure that the brand continues to lead innovation in consumer electronics.
A pioneer-driving adaptation of 3D technology in consumer electronics, Sony leads innovation by producing 3D-enabled products, creating content, influencing back-end adoption of the technology by large cable networks and also retains the edge by investing in the seamless availability of the technology across various product categories.