Organisers of the Mavado show C&A Entertainment are set to distribute 10 000 free DVDs & CDs of Movado as well as local dancehall artists.
The director of C&A Entertainment Clint Robinson said the move was meant to further promote the concert as well as the marketing of local dancehall acts.
“We want to create awareness of the Mavado show and at the same time promote our local dancehall artists by taking their music to the fans,” he said.
Robinson said the CDs & DVDs would be a compilation of videos and songs done by artists who are to perform at the January 27 fiesta at the HICC.
Local dancehall artists featured in the free musical package include Joina City hit maker Freeman, Guspy Warrior, Sniper “The General” Storm, Lady B, Jiggaz and Lady Squanda.
He said judging from people’s responses on the social networking sites where they invited fans to nominate a starting point they might begin distributing the free music in the traditional home of Zimbabwean music, Chitungwiza followed by other dance hall-craving places.
Other areas set to enjoy the freebies include Norton, Kwekwe, Marondera, Bindura and Kadoma.
The promoter also hinted that the strategy was his own unique way of marketing musical shows as well as giving reggae lovers some incentive to attend shows.
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This development comes at a time when local music fans have been taken for a ride by promoters of international acts as they have called off advertised concerts and in the process shortchanging advance ticket holders.
Robinson, who also expressed displeasure at the cancellation of Mavado’s December concert, said this year they were employing new ways of promoting music starting with the issuing of free CDs and DVDs as a way of re-instilling confidence in music lovers.
“We are aware that most people were disappointed by Mavado’s failure to turn up on the December date, but he has since apologised not only to us but Kenya as well and this time he is coming,” he said.
