Urban grooves music has been losing popularity over the past couple of years, but a new programme initiated by City Sports Bar will assist artists in this genre rekindle their flames.
Biggie Chinoperekwei, the proprietor of City Sports Bar, said they had realised the genre was slowly being pushed out of mainstream show business.
“Young artists in Zimbabwe have proved to be very talented yet somehow they fail to get the top spot mainly because their music is usually termed ‘bubble gum’ music. As a result they were now being ignored by the various stakeholders in the market and that is detrimental as it kills the talent and spirit,” said Chinoperekwei.
“Since we started working with urban groovers here I tell you the response has been overwhelming. It afforded us the chance to revamp our themes and the revellers are proving to be thrilled by the performances.”
Currently, City Sports Bar plays host to Rockford “Roki” Josphat, Alishias “Maskiri” Musimbe among others on Tuesday nights.
Chinoperekwei, however, said with urban groovers it did not matter who you were working with, they were now very supportive of each other and they would always attend each other’s shows.
“They seem to have united for a purpose now. It is different from what they used to do before. These days it does not matter that you are not dealing with a particular artist; you will always find them at the show or any other event supporting their peers.
“I was actually shocked when I started to work with Roki because he embodies a character that is so unlike what is portrayed of him. He is so punctual and he always delivers a marvellous act,” he said.
Other faces that have become popular at City Sports Bar include Tererai Mugwadi, Zhetstar and Benji T among others.