Caf signs television World Cup


The Confederation of African Football (Caf) have signed a centralised TV and marketing rights contract worth “a minimum of $23 million (R175 million)” with SportFive for the qualifying games of the 2014 Fifa World Cup.

A statement on the Caf website explained that the deal was signed with Italian company B4 “associated to the French entity Lagardere Sport and its subsidiary SportFive”.

Under the terms of the deal, all revenue from the qualifying games will go into a pot which will then be distributed to each national association on a sharing formula to be decided by the Caf Executive Committee on September 28. Zimbabwe Football Association is also set to benefit.

The Caf statement claims that the decision followed a unanimous resolution on May 21 by all of the national associations that constitute Caf, but a top Nigeria Football Federation official told that that was not the case.

“There was no agreement to that effect. The idea was mooted, but Egypt, South Africa and Nigeria led some countries which made it clear they were unhappy with the arrangement.”

Caf president Issa Hayatou was reported as justifying the decision by saying the arrangement would allow “less privileged countries an opportunity to expose their matches on international platforms, considering the challenges some African countries face in putting on an up to standard TV production”.