The government plans to set up a National Tourism and Heritage Advisory Council which will advise and guide the Ministry of Tourism to ensure that the country’s cultural heritage is preserved, a Cabinet minister said.
Speaking at the launch of the month of September as tourism month, Hospitality and Tourism minister Walter Mzembi on Monday said cultural tourism was growing in importance internationally and had been achieving an annual growth rate of 15%.
Mzembi said this form of tourism represented a third of all tourism business and was a high-yield area.
“It is in this context that I highly commend the organisation of cultural festivals such as the Changani festival held atChief Tshovani of Chiredzi in the lowveld this last weekend,” said Mzembi.
“I feel compelled to make a clarion call to all Zimbabweans to preserve our cultures, diverse as they are and ensure that we are proud of who we are.”
He said ultimately tourism was an economic sector based on human interaction, exchange and dialogue.
Zimbabwe will join the rest of the world to commemorate World Tourism Day on September 27 under the theme, “Tourism linking cultures”.
This year’s main celebrations would be held in Masvingo.
The day is celebrated worldwide by tourism enterprises and various organizations through participating in events on themes selected by the World Tourism Organisation General Assembly.