The Wine Barrel International Club was recently launched at a local hotel in Harare at an event attended by executives from both the private and public sectors.
The Tourism and Hospitality minister Engineer Walter Mzembi who was guest of honour became the club’s first member and was honoured with life membership.
Speaking at the event, minister Mzembi said the club and its holding entity, Woman Magazine, represented remarkable developments on the local social scene, and the tourism sector.
“The relationship between Woman Magazine and African Distillers demonstrates the value that can be generated when capital or finance represented by African Distillers on one hand and knowledge, creativity and intellect represented by Woman Magazine on the other hand (converge),” said Mzembi.
He said Woman Magazine was an institution greater that just a mere women’s magazine and it was conscious of the possibility of various other activities that will add value to the society in which it finds itself.
“It is important to acknowledge that Woman Magazine is a milestone in the positioning of women in our society and the magazine has filled a yawning gap in the literature available for the professional, or woman of substance, in Zimbabwe,” he said.
Mzembi urged the publishers to extend the magazine’s readership into the region and Africa as a whole as women shared a lot in common.
Founder and managing editor of Woman Magazine, Precious Chitapi, said the club was a perfect platform for engaging the international community and promoting the tourism product.
She said Woman Magazine was continuously seeking opportunities to keep the brand alive and strategic alliances to generate value for both its readers and business partners.
Chitapi said the club was more than just a social grouping as it seeks to create a marketing platform for other businesses that wish to introduce, promote or sell their products and services to its market segment.
Afdis marketing director Albert Chitapi said his company was constantly seeking strategic alliances to promote its brands and help consumers make informed decisions.
“The club will also be used to actively promote the tourism industry locally and internationally. It is a fact that the tourism sector is arguably the highest consumer of wines and the club will travel the width and breath of the country targeting tourist resorts.
Trips will also be arranged for club members to undertake the famous wine route in Cape Town, South Africa,” he said. Chitapi said soon the club would also be launched in Bulawayo.
A man’s magazine, The Gentleman has since been launched as an insert in Woman Magazine and will be launched as an independent publication in the coming year and by mid-August this year Woman Magazine will launch its online version.