The fast-expanding Nyaradzo Group added another feather to its cap by opening a $300 000 state-of-the-art funeral parlour in Chiredzi last week.
The new structure brings to six the number of funeral parlours operated by Nyaradzo in the country.
The group now has eperations in Harare, Bulawayo, Mutare, Gweru, Masvingo and Zvishavane.
Addressing guests at the official opening of the parlour, governor and resident minister for Masvingo, Titus Maluleke, heralded Nyaradzo’s entry into Chiredzi as an important development that should spur other entrepreneurs to invest in the town.
He described the project as a demonstration of confidence by indigenous Zimbabweans in Chiredzi as a potential investment destination.
“There is no doubt that the investment will immediately help residents get top-class funeral services and insurance cover over and above employment opportunities,” he said.
“This huge investment will go a long way in transforming the face of Chiredzi and all other areas in the province that have been targeted for investment. It’s also a demonstration of what Zimbabweans can do. A number of organisations in similar businesses have been shunning Chiredzi, but I am happy that Nyaradzo saw what many could not see.”
Nyaradzo is set to open additional branches in Masvingo and Zvishavane before end of year.
Plans for the opening of the Mhondoro-Ngezi and Redcliff branches were at an advanced stage.
The group is parent company to coffin manufacturing business that includes Calundike Exports, insurance broker Eureka Insurance, the flagship Nyaradzo Funeral Services and Nyaradzo Funeral Assurance Company.
Nyaradzo Group chairman Ben Chiganze attributed the company’s success to loyalty on the part of all customers, current and potential.
“You (clients) have made us what we are today. We will continue to listen to you, try to understand your needs and offer you solutions that exceed your expectations,” he said.
Speaking at the same occasion the group’s chief executive officer Phillip Mataranyika said theirs was not just a business of burying the dead, but giving “decency to our dear departed”.
“We spend more time listening than talking. We also understand the needs of our customers and we stand ready to provide solutions to suit their requirements,” he said.
He said the company had introduced a policy called “The Six Pack” which enables one to offer funeral cover to six people, husband and wife, in-laws, mother and father.