Local companies will have a significant presence at this year’s Zimbabwe International Trade Fair (ZITF) despite the country’s slow economic recovery, an official has said.
This year’s exhibition will be held from May 3-7 in Bulawayo under the theme “Optimising Business Synergies . . . Now and Beyond.”
ZITF general manager Daniel Chigaru said this year’s exhibition would strive to meet international standards.
“This year’s exhibition will have a healthy mix of small, medium and large corporate participants from the local industry. If we are to use all six halls that we have for the exhibition, that means the trade fair has grown,” he said.
ZITF chairman Bekithemba Nkomo said on the local front, the exhibition had managed to attract companies from various sectors including engineering, mining, manufacturing, clothing, banking and insurance industries.
“A vast array of local products and services will be on display,” he said.
Nkomo said the exhibition this year had managed to partner with a number of local companies to promote trade including Baztech Incorporated, Delta Corporations, Econet Wireless, Ingwebu Breweries, NetOne, Massego, Multi Media Enterprises, Premier Medical Aid Society, WebComm and Zimbabwe Broadcasting Holdings among others.
“We are still pursuing other leads to ensure that the exhibition enjoys good support from the industry.”
However, economist Eric Bloc said the situation of the local industry was not improving at all and this may have encouraged them to participate at the ZITF to make themselves more visible.
“There is no improvement in the economy and probably that has motivated a lot of industries to participate at the ZITF to promote themselves more,” he said.
More than 400 local and international exhibitors are believed to have taken part at last year’s exhibition.