Savannah Tobacco on Friday launched a “light up and drive” promotion where they will be giving away 12 vehicles in three months.
Savannah Tobacco chairman Adam Molai said in a statement his company had decided to launch an exciting promotion to send the message home hence the attractive prizes.
“We decided to do something disruptive. We decided to give away 12 cars in three months, 11 Toyota Vitz and a Toyota Platz,” said Adam Molai. The “light up and drive” promotion is a nationwide campaign targeting smokers above the age of 18.
Christopher Motsi was the winner of the first vehicle at a draw held in Harare on Friday.
Savannah Tobacco are the manufacturers of the Pacific brand of cigarettes.