The year 2010 was certainly a year of success in Zimbabwe’s film industry as various young filmmakers managed to come up with new productions.
Despite the lack of adequate funding 2010 gave birth to some of Zimbabwe’s high quality movies such as the popular Sores of Emmanuel and Lobola.
But promotion of such movies was glaringly lacking and some could not go further than their premieres.
This year the industry might witness an encouraging scenario following revelations that Rainbow Cinemas would enhance their local film screening programme.
Rainbow Cinemas general manager Anthony Chinyama said the programme would help build the industry by creating a platform to showcase local movies in their prime-time slots.
He said the event which will be dubbed ‘Zimbabwean Films Exhibition Fiesta’ (ZFEF) will be running quarterly every year.
The first quarter exhibition begins on Friday and runs until February 10 at the Rainbow City theatres in Harare.
“ZFEF is a platform that we want to use to showcase and promote locally produced films. We initiated the programme in 2009 when we showed local movies like Choice and Thorns but we never did it during prime- time screening.
“Our breakthrough came in 2010 with Sores of Emmanuel being released in our cinemas in May followed by Lobola in November and the Long Night that premiered in December,” he said.
He said the filmmakers had responded to a call to produce movies that would meet the local standards or even surpass them.
The following movies will be shown:
Sores of Emmanuel, Lobola, The Long Night, Mind Games and Dirty Groove.