The Urban Groovers Association (UGA) will host their first-ever awards ceremony in August after their first attempt last year hit a snag.
Association public relations officer Joe Machingura said after a successful year in urban grooves music they had wanted to host the ceremony last December but failed.
“To begin with I must admit the sponsorship was still too low considering that we had a $40 000 budget and a very short time to plan,” said Machingura.
Machingura, who has teamed up with popular television presenter, Barney Mpariwa, said a couple of companies were willing to help make the award ceremony a success.
He said they also needed more time to select nominees for various categories with the help of the print media, Power FM and the public.
“Such events cannot just happen in a flash, there is need for time to select and announce the nominations and then a period of about two months where the public can vote for their choices,” said Mpariwa.
He said musicians needed to have the celebrity image by building their brand and the awards ceremony was one of the many strategies they would use to help.
“We want to produce a five- star ceremony and we will have a professional accounting firm to deal with the votes so that everything is out in the open to members of the public.”