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Zimswag promises more, bigger and better


Zimswag, one of Zimbabwe’s biggest events and entertainment organisations, have promised more, bigger and better events next year.

The company’s director, Tendai Mupfurutsa, said they had learnt from their mistakes and were already embarking on new projects for 2011 and it was highly likely that major artists like Beyoncé or R Kelly would be coming through.

He said when they hosted the Akon show, they wanted to prove that Zimbabwe had the crowds and passion to stage high-profile, exciting and memorable shows just like in the US.

“We created magic at the stadium as the show had it all. We literally brought Hollywood to Zimbabwe as a lot of style and swag were brought to Zimbabwe as seen by the fashion and hype.”

Mupfurutsa, who was recently out of the country, used that platform to meet various artists.

“There are so many international artists that we have agreed with who are eager to come to Zimbabwe. We have put them on standby and all we can say for now is that Zimbabweans should gear up for 2011 as there will be a series of big shows from Zimswag,” he said.

Meanwhile, Zimswag is still considering viability, weather patterns and looking for the appropriate venues for the 2011 shows. Mupfurutsa acknowledged that Akon and Sean Paul had done tremendous public relations for the country as artists abroad seemed willing to do shows in Zimbabwe.

Meanwhile, the organisation is now reaping long-term benefits as they are receiving mileage across Africa as Channel O has a programme titled Zimswag which shows clips of the concert. Soon, the program will be beamed in UK, Nigeria and the US.

“When we did this show, people thought about our short-term financial benefits and didn’t think about the long-term benefits that we are enjoying now,” he said.

He further explained that the T-Pain and Eve show which was meant to be held this year had not been cancelled but had been shelved as they were looking for a better date to schedule the event. The event is likely to be held during the first quarter of 2011.

Zimswag managed to set the events pace and standards in Zimbabwe as they took entertainment to another level by scoring big worldwide, Mupfurutsa said.

He further challenged local promoters to follow their footsteps.

“We want to maintain our image as the premium events company and we want to get bigger as we have set the bar fairly high. We are the game changers and everyone is free to play catch-up with us,” he said.

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