Premier Auto Services, through its Jaguar Landrover franchise in Zimbabwe, has committed to the development of sports in the country following a successful inaugural corporate Golf Day at Borrowdale Brooke at the weekend.
Captain Eilex Muzvondiwa, led his team to victory with 93 points in a tournament contested by company directors and executives, sports administrators from other disciplines, company clients as well as diplomats.
“A sizable portion of our customers are avid golfers,” said Cosmas Marimo, the company’s managing director. “We wanted to interact at a social level. The turnout from customers was fantastic. We had a full field; regrettably we had to turn away some people who wanted to play.
“Marimo said the Gold Day will become a regular feature on an annual basis. Marimo said Jaguar Landrover has received overwhelming response from the local market.
Premier also sponsors rugby in schools. Recently they sponsored a tournament at Springvale House.
But the company is particularly keen on schools’ golf having recently bankrolled a tournament for Dominican Convent School.
Marimo said of schools of golf: “It’s picking up,” he said. “It’s promising. It’s been an elite sport. It’s not cheap.
“It requires financial commitment. It requires corporate support otherwise it will be difficult for kids to take up golf.”
Next year, Premier, who are also the kit sponsors forMidwest Rhinos cricket franchise, will sponsor six tournaments including schools and a hole-in-one for the price of a top-of-the-range vehicle.