South-African based Zimbabwean artist Buffalo Souljah lost out at the Channel O Music Video Awards held last week despite having been nominated in two categories in a tightly fought contest.
Broadcast live for the first time at a glittering event held at the Sandton Convention Centre in Johannesburg, South Africa, winners voted for by the public in 14 categories were announced.
No single act won in more than one category, with General Pype shrugging off the challenge posed by Buffalo Souljah after the judges settled for his Champion (Remix) video in the Most Gifted Ragga Dancehall Video category.
The competition did not stop there as Buffalo Souljah then witnessed the Most Gifted Southern Video award going to South African Pro for their video for Sekele.
Most Gifted West Video was snatched by Nigeria’s 2Face with his video for Implications.
Snatching the prestigious Most Gifted Video of the Year category was South African hip-hop trio, Teargas with Party 101.
Most Gifted Female was another hotly fought contest but in the end the winner was Nigerian artiste, Mo’Cheddah, for her song If You Want Me.
South Africa’s Black Coffee’s firm hold on the African music scene was confirmed when the DJ, producer and solo artist was named Most Gifted Male for his popular track, Juju, featuring Zakes Bantwini.
Most Gifted Newcomer saw L-Tido (of South African hip-hop outfit Glitz Gang) grabbing the award for his video Calling.
Nigeria’s P-Square proved their staying power by taking home the award for Most Gifted Duo, Group or Featuring for E No Easy.
In the genre categories, there were a few surprises with some power players making their presence felt. Nigeria’s D’Ban’s video Fall in Love proved a popular winner in the Most Gifted Afro Pop category while his fellow countryman, Naeto C flexed his emcee muscles by taking home the Channel O Music Video Award for Most Gifted Hip-Hop Video for the track Ako Mi Ti Poju.
Another popular win proved to be South Africa’s Liquideep whose breakout 2010 hit, Fairytale took home the Channel O Music Video Award for Most Gifted Dance Video.
And Durban’s position at the top of the kwaito popularity charts was confirmed again when Big Nuz featuring DJ Tira romped home to win the Most Gifted Kwaito Video category for the monster hit, Umlilo.
Finally, it was left to Urban Reign to rule supreme in the last genre category; the Joburg-based group’s video for Addicted won the award for Most Gifted R&B.
Most Gifted East Video was won by Ugandan-born Obita for his video featuring Loyiso, Everybody Dance.