Appalled by the deteriorating standards of programming on ZTV, Bakers Inn will finance new quality programmes to match international television standards.
The public broadcaster will start screening some of the new programmes, which include popular South African series Jacob’s Cross and Nigeria’s Tinsel today.
There will also be international movies and animation for kids.
The partnership will mark a change in content on ZTV.
Over the past few years ZTV has outdone itself by driving away viewers through poor and partisan programming, particularly discussions meant to give Zanu PF an advantage over other political parties at the expense of the general public.
This has seen most people opting for satellite television and ZTV is hard-pressed to match the quality programming that its competitors, mainly SABC, offer.
Of late, the local broadcaster courted the ire of viewers through screening partisan political jingles disguised as adverts.
But the new television content scheme which was launched on Monday is set to provide a new flair to the declining local programming quality.
“We are unveiling a wholesome TV package of captivating entertainment,” said Happison Muchechetere, ZBC chief executive officer.
Bakers Inn has invested over $300 000 in the procurement of new programmes.
Bakers Inn general manager David Muchinguri said the partnership had been forged as part of their corporate social responsibility.
He said: “As a medium, open television has been under considerable pressure on many fronts. The introduction of satellite TV and a tough economic environment have put tremendous pressure on our local broadcaster, ZBC.”